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Why Doesn’t Apple Let Other Companies Use ios

Even though Apple sales have dropped over the last year, there is no denying that it is one of the leading brands when it comes to smartphones and computer systems, especially in the premium category. For most people still go by the phrase that if you don’t have an iPhone, you simply don’t have an iPhone and even the Mac users swear by their laptops and systems that there is no other like Mac. The iOS by Apple is exclusive to iOS users, unlike android which is available across multiple platforms. But have you ever wondered why Apple never let other companies use iOS

Well here are excerpts from some of the best answers from Quora that will give you an insight into this very important question

70-80% of Apple's revenue is earned through the iPhone. Apple makes most of

the chips used inside the iPhone(most because Samsung makes some too) and

assembles the iPhone to give the user a complete mobile usage experience.

The way iOS is made, it utilizes memory and disk space in such a way that it

optimizes the functioning of apps by freezing up memory from apps no longer

needing them. Android, on the other hand is not very efficient at memory

management. That is the reason new iPhones score much higher on

benchmarks like AnTuTu even after having a third of the RAM and much less

processor power in terms of sheer numbers.

Having said all this, if Apple makes iOS open to other mobile phone

companies, it won't be long until phones with much higher memory(primary)

and processor capability start performing better than the iPhone. Imagine how

lovely iOS would look and feel on an AMOLED display instead of the

traditional LCD display used on iPhones till now.

Another user makes a remark on the company’s history which strongly promotes their reason for the current strategy

In the 80s, there were hundreds of clones of the Apple II, which were actually

illegal, as they copied the firmware. Those ate into Apple's sales, as much as

IBM saw their PC being copied by everyone until today.

When they created the Mac, the firmware was way more complex than that of a

70s computer such as the PC or the Apple II. In fact, a good part of the original

Mac OS functionality was enclosed in something called “Toolbox”. This made

copying one of the first Macs very difficult.

In order to make a Mac clone without pirating their software, one would have

to go to a very difficult process of reverse engineering the whole Mac OS. This

happened twice: From a Brazilian company called Unitron, which had a full

clone of the Macintosh 512, and an American company called Nutek, which

had a semi-compatible machine. I am not aware of any of them being ever sold.

Some companies made cheap Mac clones which used Apple's ROM from old

machines (yea, you had to remove some old Mac's rom to sell that crap). Later,

Apple started licensing their rom for a while. This was discontinued when they

switched to PowerPC.

Some five years later, with Steve Jobs out, some beancounters decided that

having more market penetration would be a good thing, and in the mid 90s,

Apple decided to make a quick buck by licensing both the rom and Mac OS.

Some companies started making official clones, and Apple would get some

money from each clone sold.

Of course, the clones were way cheaper, and were eating into their core

business: selling computers with a high profit rate, especially on the high end,

with the best margins.

As soon as Jobs comes back to Apple, he decided to stop the licensing thing.

Turns out that the licenses were tied to the OS version, so they released a new

Mac OS, with all the niceties they have been building with IBM at that time,

and which ended the clone program. (oh, and it came with HFS+, the default

file system on Mac OS 8 until Mac OS 10.12 Sierra, and all version of iOS until

version 10.

There is a long history of Apple and their operating systems in other machines,

one that goes back some 40 years. Now that they are the biggest company in

the world, they are sure as hell to never license their stuff ever again.

And last but not the least, the more practical issue based on user behavior is what we agree with the most

Because this would mean giving up their key competitive advantage. What

Apple sells, is not a device, it's a bundle of hardware (iPhone) + software (iOS).

You can't pick just one. If you like the iPhone because of how it looks, you will

have to use iOS. If you like is because it's easy to use, you will have to get the


There are several reasons why they're doing this. One of them is that OSes are

doing a much better job at locking people in than a sole physical device can.

They create high switching costs that retain users.

If you have always used an iPhone, you got used to the user interface (i), you

took a lot of time to add all your contacts and useful files (ii), and you have all

your favorite apps on it (iii). You could do the same things on any Android

device, but it will take you some time and effort to do it all over again.

This is preventing you from switching to the competition even though Android

phones' design look increasingly more like the iPhone (cf. OnePlus 5 below).

But what if you could get iOS to run on a cheaper Android phone tomorrow?

Then you would be much more likely to churn because you could just import

everything from your iPhone and move on. Switching costs would be

dramatically reduced.

See, it's very easy for Apple's competition to offer a design that is very similar

to the iPhone's. What they can't do, is to offer a phone that has the exact same

OS. Giving them this advantage doesn't make sense from Apple's standpoint as

it would kill their market share.

So now you know why Apple won’t part with its iOS to any other company and we are in complete agreement.

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